A Decade of Transformation

10 Years. One Vision.

The Platform That Transformed the Jewelry Industry.
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Our Story,
Told in Five Pillars

We didn’t wait for a change. We made it happen.

In 2015, the jewelry industry ran on certificate copies, spreadsheets,
and a lot of guesswork. VDB changed that — building the first visual marketplace,
and developing interactive software solutions that modernized
how the trade sources, sells, and scales.

Here’s how VDB transformed the jewelry industry, and why it matters to your business.

Innovation

Virtual inventory wasn’t a trend, it was a revolution.

VDB brought virtual inventory to the heart of the jewelry trade — creating the first B2B virtual inventory marketplace tailored to the jewelry industry's needs.For the first time, retailers and wholesalers could access searchable inventory featuring interactive 360° visuals from trusted suppliers — all without holding the goods. It redefined sourcing and transformed how the industry moves product.

Empowering
Retailers

From sourcing to selling, from backend operations to customer-facing tools, VDB has helped jewelers streamline every step of the sales journey.

Our product suite supports every channel you sell in — in-store and online. With tools like the VDB Sales Genie, Ring Creator, Shopify and WooCommerce development, and custom B2C apps, VDB gives retailers everything they need to compete, close, and grow.

Lab-Grown
Leadership

VDB launched the first-ever global lab-grown diamond marketplace — a bold move that set a new industry standard. By giving buyers access to verified suppliers, high-resolution visuals, and pricing transparency, we empowered jewelers to confidently explore and sell lab-grown like never before. This wasn’t just a feature — it was a turning point in how the trade embraces innovation and growth.

Growth Stories

Don’t take our word for it — our partners have grown sales, expanded product offerings, and reduced overhead with VDB. From retailers to wholesalers, loose goods to finished jewelry — we've built tools for the entire jewelry vertical.

See Their Success Stories

What’s Next?

Be the first to see what’s coming — and how it can power your next phase of growth. Come pick our brains — we’re constantly innovating, evolving with industry trends, listening to feedback, and adopting the latest technology to serve you better.